With over 80,000 members, Flying Solo is a popular online community for Australian small business and freelancers. In 2014 I was approached by their development team to provide a complete reworking of the site design.
This was far and away the largest web design project I have worked on. A combination of massive content diversity, demands for ad space and responsive design was greater than the sum of its parts. Each screen presented a range of technical and design complexities and challenges.
Launching in April 2015, the new site has been very well received, and has boosted conversion and engagement rates for the popular community. With new compatibility across modern devices, Flying Solo is engaging more Australian small business than ever before.